Microsoft Office had been using Microsoft Corporate photography. Once the Microsoft Office Brand Studio was up and running, (a studio I co-created with executive creative director, Douglas Montague) Office needed specific editorial and lifestyle images to align with key marketing moments and sales pipeline activities on the horizon. As creative director, I worked cross group with product managers, marketing managers and engineering to gather requirements and align shot needs, finalize the shot list and get executive approval. Working with Ray Brown Productions out of NYC, and the brilliant international photographer, Bobo Ollsen, we did a shoot day for each of our key audience segments: Consumer, Small Business and Enterprise. We developed more than 600 assets used for marketing, advertising, web and social; delivering one of the biggest brand moments of the year.