Working alongside Seattle agency HUM Creative; we were looking at ways to modernize and revitalize the tired Microsoft Office symbol, the “threshold.” We intuitively knew it was time to retire the symbol altogether but wanted to do a series of explorations to see what was possible. The biggest problem was the metaphor itself. The “threshold” was meant to symbolize the door to an office; but many workers in the key target audience don’t work in traditional offices anymore. We had lots of fun exploring some very unique and visually intriguing ways to express the brand. None of them were actually used but they are still beautiful.